Email Marketing
Using Mailchimp, I launched weekly email newsletters for veterans that included news digests and legislative analysis. Our lawyers drafted legal analyses, which I edited for clarity and simplicity. I also supervised graphic design work.
Goal: To encourage veterans and their families to follow Parliament's work and influence lawmaking.
Results (after 2 years):
- 4,500 email subscribers
- 20% average email open rate
Our website, social media, news coverage, and personal recommendations served as key sources for attracting new subscribers. I analyzed newsletter metrics like open rates, click-through rates, and subscriber growth on a regular basis. I kept my subscriber base up to date by checking email activity, which improved overall newsletter performance.
Screenshots of Legal Hundred email newsletters