Social Media Marketing
My approach centered on providing practical, valuable content for our followers. Thanks to this, I was able to build an active online community with high engagement.
Key elements:
- Focused on useful information such as legal advice and current news.
- Always searched for something interesting and useful, even when posting about "boring" subjects like round tables or legislative process.
- Focused on live engagement, we organized over 250 Facebook and Instagram live streams featuring our legal team.
- I meticulously edited texts to make difficult legal jargon easier to understand.
- Posts were accompanied by a variety of icons, emojis, illustrations, and infographics.
- Social media also served as a legal advice channel, handling about 13,000 questions per year on Facebook alone.
Facebook 2020 Results:
- 22,361 subscribers
- 446,626 page reach
Facebook group: 16,237 followers
Most Popular Posts:
- New legal document samples: 21,900 likes
- Supreme Court decision analysis: 18,000 likes
- Veterans' customs clearance benefits: 15,400 likes
Instagram 2020 Results: 2,580 followers
Legal Hundred's Instagram
I coordinated and managed live Q&A sessions with Legal Hundred's lawyers on Facebook and Instagram. Ensured audio and video quality, and facilitated interaction between legal experts and the audience.