Website Management
I coordinated the creation of Legal Hundred NGO's new website.
Goal: Simplify legal aid access, automate responses to common legal questions, and simplify pro bono lawyer recruitment.
Key Challenges:
- Structuring diverse organizational projects and activities in a simple manner.
- Prioritizing mobile-first design for frontline soldiers with weak internet access.
I researched visual references and websites examples, proposed the website structure and content, liaised with IT company, provided a feedback regarding design and visual style. When the new website was launched, I was in charge of updating the content, analyzing Google Analytics data, and coordinating site maintenance and security with the sysadmin. Some of the features include legal bots, a large collection of legal document examples, well-organized information leaflets, and a news section.
2020 Results:
- 2,000,000 website views
- 110,000 visits to legal document samples page
- 28 legal bots implemented
Traffic Sources: - 80% organic search
- 10% direct traffic
- 9% social media
- 1% referrals
Screenshots of Legal Hundred website